The wider system
THE MULTIPLY® MARKETING SYSTEM
Message. Market. Media. Multipliers.
MULTIPLY® is a simple marketing system designed to stop businesses treating marketing as a stream of disconnected activities.
The aim is to build a repeatable system in which good thinking and useful marketing assets keep working, get reused, reach more of the right people and become more valuable over time.
The four fundamentals are MESSAGE · MARKET · MEDIA · MULTIPLIERS
What you say · Who needs to hear it · Where it lives · What compounds it
01
MESSAGE
What you say.
Who you help, the situation they are in, the outcome you create, and what they should do next.
02
MARKET
Who needs to hear it.
Relevance over reach. Segments, needs, triggers, buying roles, questions and routes to market.
03
MEDIA
Where it lives.
Owned, earned and paid places the message can be discovered, consumed and acted on.
04
MULTIPLIERS
What compounds it.
Reuse, repurpose, redistribute, relationships, proof, lists, automation and measurement.
MESSAGE
Before choosing channels, producing content or worrying about algorithms, get clear about what needs to be communicated.
A strong message should help a prospect understand: who you help, what situation they are in, the problem, frustration, risk or ambition that matters, the outcome you help create, why your approach is different or credible, what proof supports the claim, and what they should do next.
Do not reduce the message to one slogan. Build a message bank. Questions. Objections. Pains. Desired outcomes. Differentiators. Proof points. Case studies. FAQs. Stories. Offers. Calls to action. That becomes raw material for everything else.
MARKET
Market is about relevance, not simply reach. The goal is to identify the people and organisations most likely to need, value and act on the message.
A useful market definition includes more than a basic customer profile. Think about segments, needs, triggers, buying roles, questions, objections, routes to market.
The same person can be a weak prospect today and a strong prospect when something changes. A smaller, better-defined market with a relevant message can outperform a much larger audience receiving generic marketing.
MEDIA
Media is the collection of places and formats through which the message can be discovered, consumed, remembered and acted upon. That includes owned media, earned and shared media, paid media.
A valuable idea might become a web page, an article, an email, a sales answer, a video, a social post, a presentation slide, an FAQ, a follow-up asset.
The MULTIPLY mindset is not: Post more.
It is: Create once. Deploy intelligently.
MULTIPLIERS
Multipliers are the mechanisms that allow good marketing to travel further, work harder or improve over time. That includes reuse, repurpose, redistribute, relationships, proof, lists, automation, measurement.
This is where marketing starts becoming a system rather than a sequence of one-off campaigns.
How MULTIPLY® SEO fits
MESSAGE shapes what you EXPLAIN. MARKET determines where you need REACH. MEDIA gives your answers and evidence somewhere to live. MULTIPLIERS help your assets travel further, work harder and keep creating value.
Together they help a business create marketing that is useful today and more valuable tomorrow.
Do the work once. Learn from it. Make it reusable. Then MULTIPLY®.
Start with REACHWant to know more?