Find the biggest gap.

Can the right people find us in Google, maps, reviews and other places they actually search?

Are we visible for the problems customers search, not only our brand name?

Do we appear in the local and national environments that matter for our market?

Would an AI system have enough clear information to recommend us?

Can somebody understand what we do within a few seconds?

Do we explain who we help, the problems we solve, and where we operate?

Do important products and services have proper destinations?

Are we answering real customer questions in the language they use?

Are our best projects, reviews and results easy to find online?

Do we have recent, specific proof — not just generic claims?

Can a prospect see evidence that people like them have chosen us before?

Are qualifications, partnerships and third-party mentions visible where they help?

Is the next step obvious on every useful page?

Do we reduce uncertainty about price, process and what happens after contact?

Do we know which enquiries become customers and which marketing creates profit?

Are we attracting the kind of customers we actually want?