About
Leonardo Wood
Marketing strategist and sales adviser with more than 30 years of experience helping UK home improvement and construction businesses grow.
His work focuses on practical, ROI-led marketing, including lead generation, SEO, content systems, sales enablement and making better use of the marketing assets businesses already have.
Over the years, Leonardo has worked closely with businesses across the sector, including brands such as Milwood Group and AliDeck, supporting marketing, trade partner development, sales enablement and long-term growth.
He also co-founded Install Digital Marketing with his son, Billy, to provide hands-on digital marketing support to partner brands across the sector.
PRACTICAL MARKETING FOR REAL BUSINESSES
Leonardo's work has always been rooted in practical application. Not marketing for the sake of marketing. Not activity for the sake of activity.
The focus is on helping businesses generate and convert better opportunities, build trust, create useful sales and marketing assets, and understand what is actually producing a return.
That includes work across:
- Lead generation.
- Search Engine Optimisation.
- Local SEO.
- Content strategy.
- Website content.
- Sales enablement.
- Review marketing.
- Marketing measurement.
- Customer journeys.
- Training.
TRAINING AND EDUCATION
Leonardo has developed more than 20 practical training modules for small businesses, including extensive SEO training designed to help teams understand and improve their own marketing.
The emphasis is on making marketing understandable and usable for small teams and realistic budgets.
That experience eventually helped shape the thinking behind the MULTIPLY® Marketing System and MULTIPLY® SEO.
WHY MULTIPLY® SEO?
Leonardo started writing about SEO in the 2000s and has watched search change repeatedly.
Google changed. Social media changed. Mobile changed. Video changed. Local search changed. AI changed the interface again.
But the underlying marketing fundamentals have remained surprisingly durable. People still need things. They still search. They still need to understand their options. They still need evidence. They still need to make decisions.
MULTIPLY® SEO was created to provide a simple framework that survives those changes.
REACH · EXPLAIN · PROVE · SELL
Get Found. Get Understood. Get Trusted. Get Chosen.
A SYSTEM, NOT A BAG OF TRICKS
MULTIPLY® SEO is not intended to replace technical SEO. Technical SEO matters. Platforms matter. Algorithms matter. But tactics change.
The aim is to give businesses a framework they can keep using as search evolves. Start with the person. Create useful answers. Build visible evidence. Make the next step clear. Put in the REPS™. And let the work compound.
WORKING WITH LEONARDO
Leonardo works selectively with businesses on marketing, sales, content systems, training and strategic advisory projects.
Working with Leonardo