The book
MULTIPLY® SEO
Get Found. Get Understood. Get Trusted. Get Chosen.
The REPS™ framework for being discovered wherever your customers search. By Leonardo Wood.
Thirty-eight A4 pages — Leonardo Wood's professional edition, to read on this page. For training, speaking or applying the framework, email Leonardo.
The edition
Read the book here.
Thirty-eight pages. Scroll through the professional edition on this page.
SEO ISN'T DEAD. SEARCH GOT BIGGER.
For years, SEO meant Google. Today, your potential customers might search Google, YouTube, social platforms, maps, review websites, directories, marketplaces, communities or AI systems.
The places people search have MULTIPLIED.
The book introduces a simple framework for thinking about that bigger search landscape:
REACH · EXPLAIN · PROVE · SELL
Get Found. Get Understood. Get Trusted. Get Chosen.
WHAT THE BOOK COVERS
- Introduction — SEO isn't dead. Search got bigger.
- 01 What Is MULTIPLY® SEO?
- 02 The REPS Framework
- 03 Before Search Comes Psychology
- 04 Search Starts Before the Search
- 05 R — REACH
- 06 You Don't Need to Be Everywhere
- 07 E — EXPLAIN
- 08 Don't Write for Robots
- 09 Questions Are Assets
- 10 P — PROVE
- 11 Proof Has Two Audiences
- 12 Your Work Is Content
- 13 Authority Isn't Something You Add to a Page
- 14 S — SELL
- 15 Traffic Can Be a Terrible Goal
- 16 The Three-Way Test
- 17 Algorithms Change. Incentives Don't Change As Quickly.
- 18 Build the Best Answer You Can
- 19 The Searchable Asset
- 20 One Page Cannot Be Everything
- 21 AI Changes the Interface
- 22 Your Website Still Matters
- 23 Don't Feed Platforms and Starve Your Asset
- 24 Search Is a MULTIPLIER
- 25 Compounding Search
- 26 The REPS™ Flywheel
- 27 Put In the REPS™
- 28 A Simple MULTIPLY® SEO Test
- 29 Small Hinges Still Swing Big Doors
- 30 The Future of SEO
- Final Word
- MULTIPLY® SEO in One Page
WHO IT IS FOR
MULTIPLY® SEO is written for business owners, marketers, salespeople and small teams who want a practical way to think about search without becoming obsessed with every new tactic or acronym.
It is not a technical SEO manual. It is a framework for building a discoverable body of useful information and evidence that helps people move from discovery to decision.
THE FRAMEWORK IN ONE LINE
Be where your customers search. Help people and machines understand you. Give them reasons to believe you. Help the right person take the next sensible step.
The book