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What Is SEO? Beginner SEO Guide 2022

What Is SEO?

what is SEO

What is SEO? – As you know SEO stands for Search Engine Optimization. In simple words, SEO is Google’s checklist to decide whether your website or webpage is worthy enough to rank on search results. Basically, we do SEO to impress Google to rank our website on the search results.

To understand the SEO in deep you have to understand the following concepts like keyword research, On-Page SEO, Off-Page SEO, Link Building. Page Speed Insights, Technical SEO, etc.

 

Why SEO Is Important?

Why is SEO Important? – Just like you there are thousands of websites out there similar to your niche creating a lot of content every day and trying to rank it on the first page of Google, so it is important for Google to pick the best out of the best web page and show it on the first page of its search results. 

  • SEO helps in ranking the webpage on search engine results.
  • SEO helps in getting organic traffic to your website.
  • SEO helps the search engine to recognize your content and rank it on its search results.
  • Proper SEO helps in conversions without running paid ads.

Process Of SEO

Is your blog or website the best? – We know your content is the best among your competitors. But to prove it to Google and make it rank on top of search results you have to go through the process of “SEO optimization” of your web pages and then Google will happily rank you on the top.

What makes a webpage best? – In 2022, the answer to this question is “Search Intent” & “Quality content” both are necessary for you to achieve as a priority in 2022. 

Search Intent

serachintent

Let’s start with Search intent – In simple words, you have to make sure that your webpage meets the purpose of the user’s search query. And for this, before you write the content, you need to do extensive keyword research on the topic and understand what actually users are searching on search engines and how you can provide unique content to make sure that your website is the right destination for the solution for the user’s query.

Quality Content

Quality content

Quality Content – In 2022, Google is shifting towards the AI model in its algorithm. For example – MUM Update 2022 – “MUM is an AI model which is capable of understanding the user’s feeling, intent, and abstraction”.

In simple words, Google is becoming smarter and smarter every day in detecting fishy sites and providing the best search results to its users. If you aren’t providing quality content then there is no meaning in even doing SEO in the first place.

Conclusion: What Is SEO?

Also Read: What Is On-Page SEO?

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